"If we want a different future, we will have to create it. No one will do this for us. The starting place is within the self, in an investigation of our needs and desires, a reconsideration of what gives us pleasure, what makes living seem desirable; and of our pursuit of power or control... Essential to felicity are an integrated self, used to the fullest possible extent; and integration of the self and the world. Integration of the self means using all one's capacities - talents and abilities valued in the public and the private domains. All of us possess, to different degrees, the ability to nourish and heal, to teach and learn, to act purposively and to play. These are human, not male or female capacities. Integration of the self and the world, means involving oneself in a community of some sort and participating in the public world... The end is the process: integrating ourselves and carrying integration as far into the world as we can. There is no final end; there is only the doing well, being what we want to be, doing what we want to do, living in delight".
Are brands having good conversations with women? Are they providing the language and imagery she expects?
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