Storytelling

"Give Me Stories, that is what we all need on this chaotic and fragmented planet. Stories give our lives solidity and roots. They let us feel who we are, to whom we are connected. They give us ground beneath our feet and the capacity to fly up high. This is crucial for branding in the 21st Century. Brands that will win are the brands that tell the best stories. Even more: brands that will win are the brands whose customers tell the best stories. (Brand) story telling is of all times. The Internet, however, makes story telling more participatory than ever before." Science of the Time.

http://www.scienceofthetime.com/