It's not only a question of the message

"Here then is yet another new word, innovage, born of the marriage of 'innovation' and 'vintage'... For something novel to be truly innovative it has to have far-reaching and durable cultural significance. Born as it is of the marriage of 'innovation' and 'vintage', innovage may seem a bit of a fadish catchword. But it also conveys a deeper meaning in line with the times we are living in, namely the age of innovation. When thus considered, it suggests sweeping structural changes we are undergoing in all fields, and at the same time how the past can help us cope with them. After all, the past and the future must at some point meet, and this could be a good reason for this neologism success. Why? Because when a number of individuals are sold on a novelty and make it their own, thus decreeing its success, there are many interrelated factors at work; it's not only a question of the message; its credibility; its history; its sense of the future it embodies. If a firm puts out something new and original on the market, it must be careful to do so in an intelligible, credible and easily recognisable manner. That's essentially what a brand's goodwill and hence value boils down to."

Luca De Biase. Italian journalist.

PR 2.0

In the Web 2.0 world, brands are more embraceable, shapeable, and approachable than ever before. People are actively participating in the social Web - sharing, finding and writing about the things that are important to them. Brands are frequently the focus of conversations. The interactiviy of the new Web makes brands personal and portable, making their reach fairly unlimited and requiring participation from brand representatives to help shape and steer them through discussions. With the openness and collaboration of social media, successful brands need to establish trust and build relationships with stakeholders. People do business with people they respect. Brands today must show their human side by participating directly with the people they want to reach in the networks they're active.

Traditional and new influencers are looking for meaningful information delivered in their preferred approach, and PR 2.0 is the platform that will finally be the catalyst for change. It took Social Media and the Web 2.0's migration into the mainstream to finally accentuate the need to improve PR's foundation and also nurture the community needed to help PR professionals learn how.

Putting The Public Back In Public Relations. How Social Media is reinventing the aging business of PR. Brian Solis and Deirdre Breakenridge.

Social Intelligenge and the Biology of Leadership

by Daniel Goleman and Richard Boyatzis

New studies of the brain show that leaders can improve group performance by understanding the biology of empathy. Do Women Have Stronger Social Circuits?

People often ask whether gender differences factor into the social intelligence skills needed for outstanding leadership. The answer is yes and no. It’s true that women tend, on average, to be better than men at immediately sensing other people’s emotions, whereas men tend to have more social confidence, at least in work settings. However, gender differences in social intelligence that are dramatic in the general population are all but absent among the most successful leaders.

When the University of Toledo’s Margaret Hopkins studied several hundred executives from a major bank, she found gender differences in social intelligence in the overall group but not between the most effective men and the most effective women. Ruth Malloy of the Hay Group uncovered a similar pattern in her study of CEOs of international companies. Gender, clearly, is not neural destiny.

Do Women Have Stronger Social Circuits?

People often ask whether gender differences factor into the social intelligence skills. needed for outstanding leadership.
The answer is yes and no. It’s true that women tend, on average, to be better than men at immediately sensing other people’s emotions, whereas men tend to have more social confidence, at least in work settings. However, gender differences in social intelligence that are dramatic in the general population are all but absent among the most successful leaders.
When the University of Toledo’s Margaret Hopkins studied several hundred executives from a major bank, she found gender differences in social intelligence in the overall group but not between the most effective men and the most effective women. Ruth Malloy of the Hay Group uncovered a similar pattern in her study of CEOs of international companies. Gender, clearly, is not neural destiny.

Storytelling

"Give Me Stories, that is what we all need on this chaotic and fragmented planet. Stories give our lives solidity and roots. They let us feel who we are, to whom we are connected. They give us ground beneath our feet and the capacity to fly up high. This is crucial for branding in the 21st Century. Brands that will win are the brands that tell the best stories. Even more: brands that will win are the brands whose customers tell the best stories. (Brand) story telling is of all times. The Internet, however, makes story telling more participatory than ever before." Science of the Time.

http://www.scienceofthetime.com/